Key Marketing Goals Every eCommerce Seller Should Have 📈
Entrepreneurs wear many hats: they’re chief executives, financial officers, operators, salespeople, and marketers-- just to name a few.
But whether you’ve been in the game for a while or are just starting off, being a seller in the ecommerce world can be cutthroat. With a high customer base and an even higher amount of competition, it’s important to follow the best practices in order to stay buoyant.
Although methods tend to change to adapt to the fast-paced and unpredictable consumer world, the root foundation of it (almost) always stays intact. Having a solid basic understanding allows you to think outside the box in a more strategic way.
In this piece, we’ll be focusing on the key marketing goals that every ecommerce seller should have.
First, let’s break down the three relevant types of marketing for online spaces:
Social Media Marketing -- utilizes social media platforms and websites to promote products or services. This is how brands can keep a constant stream of communication with their target audience.
Content Marketing -- focuses on creating, publishing, and distributing content for a specific audience. This allows brands to establish their value through informing, educating, or entertaining customers.
Email Marketing -- the most effective and cost- efficient way to communicate, update, and advertise to your audience. Unlike social media or content marketing, the messages sent will go straight to your target, rather than being lost in noise.
Having a healthy combination of the two will surely increase your business’s conversion rate. Don’t buy it yet? Check this article out to see the 16 reasons why it’s pivotal for success.
Now, we’ll dive into the specifics. Establishing a strong marketing strategy can be tedious work, but as long as you follow these goals, the extra effort will pay off.
Ask yourself these questions. Is your business…
Optimized? Whether it’s your store’s website, content, product listing, or product page, optimization is essential. If you’re not familiar with this concept, the general idea is implementing the correct keywords (or popular word/s that your target audience would be looking up) in the right spots to get customers to find you when they’re searching online. If this is neglected, your business will be buried under 12 million other sellers in search results.
Here’s a good starting point if you need some additional information.
Creating quality articles? Depending on your business, you may not need to worry about developing written content, but having relevant articles can help establish a lot of things: credibility, brand image, and value. Customers love value. You can control the content’s tone and this can influence a reader’s buying decision. Plus, it’s another outlet that can help potential customers find you.
Guest-posting? To segue from the last question, articles have the flexibility to be more nifty forms of advertising and promotion. Writing content for someone else’s website may seem a bit counterintuitive, but it accomplishes a handful of important things:
It builds up your site’s authority / credibility
Increases brand awareness
Attracts traffic back to your site
Keeps content fresh
Builds relationships with others in your industry
Just be sure to read the guidelines of guest-posting sites. Some may not allow recycled content or obvious self- promotion, but luckily there’s hundreds and thousands of sites out there that will be a perfect fit for what you’re trying to accomplish.
Making relevant videos? In a world where video content seems to be getting more traction every year, it’s essential to follow suit. With TikTok, Instagram Reels, and Youtube getting billions of views every day, why wouldn’t you want to jump in and get your products / services out there? Not only would it be great organic exposure, but you can show customers why what you’re offering is useful and educate them on how to use it.
According to Animoto, 58% of online shoppers think businesses with product videos are more trustworthy and that 45% would go back to those sites solely just for having authentic footage of their products. You cannot go wrong with video creation.
Sending emails? As mentioned earlier, email marketing is the most affordable and practical approach. The message won’t get lost because you’d be sending it directly to who you’d want to have see it. It also helps you establish a unique brand voice and strengthen customer relationships via personalization. Sending emails solidifies all the other elements of one’s marketing strategy if done correctly.
Tip: check out MailChimp if you’re unfamiliar with this strategy and want to explore more with it. You can try it for free: it comes with a marketing CRM, a creative assistant, landing pages, and templates.
After asking yourself these questions, you should be able to formulate a goals list to better optimize your business.
To receive more entrepreneur tips and tricks, be sure to subscribe to our Metrics that Matternewsletter. 💡
